What single topic (other than the weather) affects 100% of your viewers? It’s the tech they use. I’m the first tech reporter in your market. A new beat reporter for your newsroom at a fraction of what it costs to hire one. And it looks local!
Main Content
What is “What the Tech?”
Everything you want to know about the news franchise, and why your team needs a tech reporter.
Technology news is essential information
A general manager once stressed to our newsroom the importance of being "essential to the viewer". Give them a reason to tune in every night. News they won't see anywhere else. Information they can use. And from people they can trust. That's "What the Tech?" in a nutshell. I've …
We LOVE Jamey Tucker and 'What the Tech?'. The content is fresh, fun and timely. The viewers and the staff feel like Jamey is part of our local team. And the best part...it is an easy sponsorship sale. Wayne Reed, GM KFDX-TV
Jamey's stories are timely, newsworthy, promotable and help connect our broadcast and digital audiences. Callie Starnes, GM, WRCB-TV
I'm generally not a fan of external content in our local newscasts, but Jamey Tucker's "What the Tech?" segments fit seamlessly into our shows. Jamey's friendly down-to-earth presentation makes viewers feel he's one of our team of local reporters. And he may be among our most popular Brad Rinehart, NEWS DIRECTOR WFMZ-TV
What the Tech is a needed addition to our content line up. It is helpful information for viewers of all demographics SHANNON ISBELL/NEWS DIRECTOR WBRC-TV
“One of the best things about working with Jamey is that it isn’t just a one-way street in the sense that he’s producing content and feeding to us. He encourages us to share story ideas with him and he then produces thoughtful, highly promotable content. Jamey has developed quality storytelling that is perfect for our target special reports during our sweeps periods. He truly is a member of the reporting team here in Paducah.” BILL EVANS, VP AND GM WPSD-TV
Meet Amanda
Amanda is our target audience. A mom and wife who spends a good bit of time on her smartphone, computer, and streams Netflix and Spotify. She stays connected with family and friends on social media and takes lots of photos. She's always online and wonders what her kids are doing online when she isn't …
Watch an example of a recent story
How it Works
Viewers love the stories. Producers and editors love the workflow. Just like your reporters in the newsroom, we pitch a story in time for your morning meeting. You and your producers have access to a password-protected page on the "What the Tech?" website where they'll find information about the …
A few questions answered
Information on pricing, how stations are using the franchise, and what managers and viewers say about it.
