It isn’t your first question, but it’s up there. How much does it cost? Below you’ll find two options: licensing fee and barter or trade. There’s also another consideration which is your sales team lining up a local sponsor to pay for the franchise and earn revenue for the station.
“What the Tech?” is highly sponsorable content 5 days a week. Consumer technology reporting gives your newscast a sponsorable segment each day your competitors do not have.
Consider these ad placements:
- Open or close sponsor billboard
- Fixed position :30 leading into the segment
- Include web sponsorship with sponsor pre-roll and/or banners
- Customized promos
Stations have had success finding sponsors for the segment from a local mattress store, a local home renovation company, and a regional bottling company. Other possibilities are local electronics and home improvement businesses, local technical schools, and colleges with tech programs.
Some stations have bundled a “What the Tech?” sponsorship as an add-on to existing or new campaigns.
Sponsorship can be priced affordably for your local “mom and pops”, or it can be built around regional and national brands. At one station, AT&T sponsored “What the Tech?” for 2 years.
Market size #1-#49 $1,200 net per month
Market size #50-#100 $1,000 net per month
Market size #101 and up $775 net per month
Barter options are available
:30 commercial in the newscast airing “What the Tech?”
Barter agreements are handled by Steve Ferrence of Ferrence Media