It isn’t your first question, but it’s up there. How much does it cost? Below you’ll find two options: licensing fee and barter or trade. There’s also another consideration which is your sales team lining up a local sponsor to pay for the franchise and earn revenue for the station.

“What the Tech?” is highly sponsorable content 5 days a week. Consumer technology reporting gives your newscast a sponsorable segment each day your competitors do not have.

Consider these ad placements:

• Open or close sponsor billboard
• Fixed position :30 leading into the segment
• Include web sponsorship with sponsor pre-roll and/or banners
• Customized promos

Stations have had success finding sponsors for the segment from a local mattress store, a local home renovation company, and a regional bottling company. Other possibilities are local electronics and home improvement businesses, local technical schools, and colleges with tech programs.

Some stations have bundled a “What the Tech?” sponsorship as an add-on to existing or new campaigns.

Sponsorship can be priced affordably for your local “mom and pops”, or it can be built around regional and national brands. At one station, AT&T sponsored “What the Tech?” for 2 years.

Your Investment

 

Market size #1-#70                         $1,100 net per month

Market size #71-#100                    $975 net per month

Market size #101 and up                $775 net per month

 

 

Barter options are available

:30 commercial in the newscast airing “What the Tech?”

Barter agreements are handled by Steve Ferrence of Ferrence Media