Amanda is our target audience. A mom and wife who spends a good bit of time on her smartphone, computer, and streams Netflix and Spotify. She stays connected with family and friends on social media and takes lots of photos. She’s always online and wonders what her kids are doing online when she isn’t looking.
Is Amanda Your Target Viewer?
Amanda wants to know how to save money shopping online and which apps she should add to her home screen. She and her husband want to know about smart home devices and gadgets. They want to know which toys to buy the kids for birthdays and Christmas. She wants to know about spam and malware and ransomware and how to avoid getting them on her computer. She’s interested in anything tech-related because it’s what she sees in everything her family does each day.
Where does Amanda find this information?
She can’t tune in to your competition to find it. There are no TV shows or channels that cover it. She only finds it in random conversations and on Facebook (and she never knows if what she reads is true or not).
Information about consumer technology is one way for your local newscast and website to be essential to viewers like Amanda, her husband, her mother and father, and her friends.