A general manager once stressed to our newsroom the importance of being “essential to the viewer”. Give them a reason to tune in every night. News they won’t see anywhere else. Information they can use. And from people they can trust. That’s “What the Tech?” in a nutshell.
I’ve carried that with me for more than 30 years and it’s the foundation of “What the Tech?” Every newsroom covers tech to some extent but is there a reporter in your market who only covers tech? Is there another TV station in your market with a dedicated expert reporter on the tech beat?
Here’s what “What the Tech?” can do for your viewers, your newscasts, OTT properties, and website:
- Attracting a Wider Demographic: Technology is no longer just for tech enthusiasts. It impacts everyone’s lives, from seniors learning to use smartphones to parents concerned about online safety for their children. “What the Tech?” will appeal to a broad audience, diversifying your viewership.
Staying Ahead in the Tech World: By incorporating a dedicated tech segment, your news station will be seen as forward-thinking and staying ahead of the curve. This can help build your reputation as a reliable source for cutting-edge information.
Sponsorship Opportunities: As tech companies continue to thrive, they are eager to showcase their products to a wider audience. Introducing “What the Tech?” can open up new sponsorship opportunities, boosting revenue for your station.
Interactivity and Engagement: The segment can include interactive elements, such as polls, viewer-submitted questions, and social media integration. This will keep your viewers engaged and encourage them to participate actively.
Boosting Online Presence: In today’s digital age, online presence is crucial. By featuring “What the Tech?” on your broadcasts, you can expand your reach through online platforms, including social media, YouTube, and your station’s website.
Building Trust and Authority: With Jamey Tucker providing well-researched insights and analysis, your station will establish itself as a credible authority on technology matters, further increasing viewer trust.
Addressing Cybersecurity and Privacy Concerns: As technology evolves, so do cybersecurity and privacy concerns. “What the Tech?” can educate viewers about best practices, ensuring they stay protected in the digital realm.
We would love to discuss how “What the Tech?” can elevate your news broadcasts and create a tech-savvy community within your viewership. As well as how it has performed over the past 12 years for TV stations across the country. Please contact us to schedule a meeting or to obtain more information: firstname.lastname@example.org, or by phone 615-419-2762.