It appears that you’ve hired a new reporter working out of your newsroom.
I pride myself on how the stories are produced to look as though they’re coming out of my clients’ newsroom.
Send me your green-screen background or virtual studio and it looks as if I’m standing in your studio. Set up a station Facebook and/or Twitter account for me and I’ll post and tweet about tech stories.
I basically do what you ask your reporters to do every day.
It’s coverage of stories that affect every viewer you’re trying to attract.
Think for a moment about last night’s newscast. How many stories in that show truly affected every viewer in the market?
Now, think about how many viewers are affected by a story that shows how to protect information that could be hacked from a common website, or how many viewers are affected by a new malware scam on Facebook.
How many viewers would be interested in new gadgets, apps or smartphones?