What single topic — other than the weather — affects 100% of your viewers? It's the technology they use every day. And most local stations don't have anyone covering it.
A general manager once told her newsroom: be essential to the viewer. Give them a reason to tune in every night. News they won't see anywhere else. Information they can use. From people they can trust.
What single topic — other than the weather — affects 100% of your viewers? The technology they use every single day. Their smartphones. Their streaming services. Their privacy. Their kids' safety online.
Most local stations don't have a dedicated tech reporter. What the Tech? fills that gap immediately, seamlessly, and affordably — and it looks completely local.
Stories pitched in time for your morning meeting. Content your producers can tease and your audience will talk about.
Jamey's friendly, down-to-earth presentation makes viewers feel he's one of your team — not an outside contributor.
Tech content is among the most sponsorable in local news. Stations consistently find it a straightforward sell to local advertisers.
No salary. No benefits. No desk. A full-time tech beat at a fraction of what it costs to hire your own reporter.
Each day, Jamey pitches a story in time for your morning meeting — just like a reporter on your staff would. Your producers know what's coming and can plan accordingly.
A fully produced, broadcast-ready package is delivered to your station. Script, video, graphics — everything your team needs to drop it straight into the newscast.
Your web team also gets a fully written story — ready to post. No rewriting, no extra work. Just copy, paste, and publish.
Your anchors introduce Jamey as part of your team. Viewers see a familiar, trusted face covering a beat that matters to them every single day.
The best way to evaluate What the Tech? is to see it the way your viewers do — on a real local newscast. Check out recent stories airing on two of our partner stations.
From general managers to news directors — here's what the people who air What the Tech? have to say.
Amanda is a mom and wife who spends a good chunk of her day on a smartphone, computer, and streaming services. She stays connected with family and friends on social media, takes lots of photos, and is always online.
She wonders what her kids are doing on their devices. She worries about online privacy and scams. She wants to know which apps are worth her time and which gadgets are actually worth buying.
She is your viewer. And she needs a tech reporter she can trust.
Salary. Benefits. Equipment. Training. A full-time tech reporter is a significant investment. What the Tech? gives you the same coverage — and the same viewer trust — at a fraction of the cost.
Let's Talk
Jamey Tucker has been a TV news anchor and reporter since 1988, working at stations across Alabama, Tennessee, and beyond before launching What the Tech? in 2011 while at WKRN-TV in Nashville.
The idea came after a slow news day when every story fell through. Producers told him to find something for the 4:30 newscast — it happened to be the day Verizon released its first iPhone. Jamey got his hands on one and compared it to AT&T's model. The next day his inbox was flooded with viewer questions. He realized tech stories resonate with people of every age, in every market.
Fifteen years later, Jamey is embedded in the consumer technology industry — attending major tech conferences, testing products firsthand, and maintaining relationships with the biggest players in the space. He finds the stories that matter to real people and tells them in a way that's clear, useful, and trustworthy.
If you want to cover the stories your viewers are already talking about — without adding headcount — let's have a conversation. Send a message and Jamey will get back to you personally.
Have a specific question? A quick Zoom call is always an option — just mention it in your message and we'll find a time that works.